¡Oye Amiga, hablemos sobre tu billetera móvil!

A digital financial literacy campaign available for use and adaptation by anyone, anywhere.

Learning resources have been tailored and made available for learning and facilitation throughout the Latin American region. Original resources tailored to certain African markets can be found here.

Photo of three young women representing the Latin American region

Now more than ever women need to be able to use mobile phones to manage their financial lives. ¡Oye Amiga! is an audio campaign designed to increase women’s ability to access and use digital financial services. The campaign lessons are available for download here.

One of the top barriers to women’s active use of mobile wallets is the absence of education, training and a support network to navigate first time use of mobile wallets. Available in Spanish and presented in 22 short lessons, the campaign is an engaging way to build women’s capacity to evaluate and use mobile wallets.

  • A woman from Guatemala doing farming work

    AMIGAS HELP AMIGAS

    The series of messages follow four women as they help, teach and support one another to use mobile wallets to manage their finances safely. Through every day events and transactions — opening an account, paying a bill, sending/receiving cash — the amigas increase their skills and learn how to protect themselves from fake news & scams.

    Meet our amigas
  • Entrepreneurial women from Colombia

    22 LESSONS

    ¡Oye Amiga! is offered in Spanish. The lessons tackle basic skills such as opening an account, performing simple transactions (sending, receiving cash), using bill pay, and also more advanced features like setting up a merchant account or ID for a business, etc. all designed to boost women’s confidence in using mobile wallets.

    Access the lessons
  • A young woman from Latin America using a mobile phone

    FACILITATOR RESOURCES

    Become a trainer! Anyone can become a trainer: if you have a mobile phone and a passion for women’s rights, then you can become a trainer. Follow the link below to download the facilitator’s guide.

    Become a trainer
 

These webpages and the information provided is made possible by the generous support of the American people through the United States Agency for International Development (USAID). The contents are the responsibility of SIA and do not necessarily reflect the views of USAID or the United States Government.