HEY SISTER! SHOW YOUR E-ZWICH CARD!

A digital financial literacy campaign targeted at LEAP beneficiaries in Ghana.

“Hey Sister! Show Me Your e-zwich Card!” focuses on building awareness and knowledge of e-zwich cards and use cases in Ghana, in addition to nutrition. It is a spin-off mini series of “Hey Sister! Show Me the Mobile Money!”

All “Hey Sister! Show Me the Mobile Money!” training resources can be found here.

Three African women wearing masks to protect themselves from COVID-19.

 Now more than ever women need to be able to use mobile phones to manage their financial lives. Hey Sister! is an IVR (interactive voice response) campaign designed to increase women’s ability to access and use digital financial services. The campaign lessons are available for download here. In addition, lessons are available at no charge for the subscribers of MTN in Ghana: dial 1-7-0 on MTN.


One of the top barriers for women’s active use of digital financial services is the absence of education, training and a support network to navigate first time use. Available in local languages and presented in short audio lessons, the campaign is an engaging way to build women’s capacity to evaluate and use digital financial services.

  • A woman from Ghana doing farming work

    SISTERS HELP SISTERS

    The series of messages follows four women, and sometimes their spouses, as they help, teach and support one another to use e-zwich cards and mobile money to manage their finances safely. Through every day events and transactions — making a payment, sending/receiving money, etc. — the friends increase their skills and learn how to protect themselves from fraud and scams.

    Meet our sisters
  • A woman from Malawi in the market

    5 NEW LESSONS

    “Hey Sister! Show Me Your e-zwich Card” is offered in 4 local languages. The lessons tackle basic skills such as performing simple transactions (payments, sending money) with an e-zwich card and saving with an e-zwich card, in addition to content surrounding nutrition and household budgeting, all designed to boost women’s confidence in using e-zwich cards and mobile money.

    Access our lessons
  • A woman from Uganda using a mobile phone

    FACILITATOR RESOURCES

    Be a sister champion! Become a trainer! Anyone can become a trainer: if you have a mobile phone and a passion for women’s rights, then you can become a trainer. Follow the link below to download the facilitator’s guide including tips on facilitating for women’s empowerment, episode guides, and general information about e-zwich cards, nutrition and mobile money.

    Become a trainer
 

 These webpages and the resources provided are made possible by the support of the Ministry of Gender, Children and Social Protection (Ghana) in partnership with the World Food Programme (Ghana) with funding from the Bill and Melinda Gates Foundation. The contents are the responsibility of SIA and do not necessarily reflect the views of the Ministry of Gender, Children and Social Protection, the World Food Programme or the Bill and Melinda Gates Foundation.