HEY SISTER! SHOW ME THE MOBILE MONEY!
A digital financial literacy campaign available for use and adaptation by anyone, anywhere.
Particular learning resources have been tailored and made available for learning and facilitation in Ghana, Kenya, Malawi, Rwanda, Tanzania and Uganda. Learning resources for Latin America can be found here.
Now more than ever women need to be able to use mobile phones to manage their financial lives. Hey Sister! is an IVR (interactive voice response) campaign designed to increase women’s ability to access and use digital financial services. The campaign lessons are available for download here. In addition, lessons are available at no charge for the subscribers of MTN in Ghana and Airtel in Malawi and Uganda:
Ghana: dial 1-7-0 on MTN and select option 5 / Malawi: dial 3-2-1 on Airtel / Uganda: dial 1-6-1 on Airtel
One of the top barriers for women’s active use of mobile money is the absence of education, training and a support network to navigate first time use of mobile money. Available in local languages and presented in 25 short lessons, the campaign is an engaging way to build women’s capacity to evaluate and use mobile money.
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SISTERS HELP SISTERS
The series of messages follows four women as they help, teach and support one another to use mobile money to manage their finances safely. Through every day events and transactions — opening an account, paying a bill, sending/receiving cash — the friends increase their skills and learn how to protect themselves from fake news & scams.
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25 LESSONS
Hey Sister! is offered in 16 local languages. The lessons tackle basic skills such as opening an account, performing simple transactions (sending, receiving cash), using bill pay, and also more advanced features like setting up a merchant account or ID for a business, etc. all designed to boost women’s confidence in using mobile money.
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FACILITATOR RESOURCES
Be a sister champion! Become a trainer! Anyone can become a trainer: if you have a mobile phone and a passion for women’s rights, then you can become a trainer. Follow the link below to download the facilitator’s guide and watch a narrated slideshow on tips and best practices for using the guide.
These webpages and the information provided is made possible by the generous support of the American people through the United States Agency for International Development (USAID). The contents are the responsibility of SIA and do not necessarily reflect the views of USAID or the United States Government.